My work You like my like of your like of my status was the lead piece discussed in a recent review of the Athens Digital Arts Festival by London-based Furtherfield. Marianna Christofi writes:
How are we “feeding” today’s digital markets then? Ben Grosser’s sound and video installation work “You like my like of your like of my status” screened a progressive generative text pattern of increasingly “liking” each others “likes”. Using the historic “like” activity on his own Facebook account, he created an immersive syntax that could as well be the mantra of Athens Digital Arts Festival 2016.
Days before the opening of the exhibition, Ben Grosser was asked by to choose the image that defines pop the most. No wonder, he replied with the Facebook “like” button. What Ben Grosser portrayed in his work is the poetics of the economy of corporate data collectors such as Facebook—with its algorithmic representation of the “Like” button as the king pawn of its toolkit—that transform human intellect, as manifested through the declaration of our personal taste and network, into networking value.
The Festival was directed by Katerina Gkoutziouli.