Demetricator Discussed in Irresistible: The Rise of Addictive Technology and the Business of Keeping us Hooked

Irresistible: The Rise of Addictive Technology and the Business of Keeping us Hooked

Continuing with some catch-up, I’ve been meaning to mention that Facebook Demetricator gets a prominent mention along with quotes of mine and screenshots of the work in Adam Alter’s recent book Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked. In this New York Times Bestseller, Alter discusses Demetricator as a subtle tool which “dulls the feedback cues that make Facebook addictive.” You can hear Alter talk about Demetricator in this podcast from the University of Pennsylvania, or read about it in reviews of the book at Psychology Today or The Globe and Mail. You can grab a copy at Amazon.